It Was 50 Years Ago Today: The Beatles’ First and Only Show in Wisconsin and Our Music Librarian was There
This item appeared in the Milwaukee Journal on September 5, 1964:
“Let it be graven on tablets of jade that at 9:10 p.m. Friday, Sept. 4, in the year of our Lord 1964, the Beatles walked onto the stage of the Milwaukee Arena and sang a tune called, “I Want to Hold Her Hand.”
Several singers and combos had the thankless task of being warm-up acts. The entire show lasted 1 hour and 40 minutes. This was the first and only time the Beatles appeared in Wisconsin.
The Milwaukee newspapers, along with the entire population of young people and even some adults in Milwaukee, had been anticipating this event for a while. One such person was a young lass who, with her sister, chronicled the months preceding The Greatest Experience of Their Lives with scrapbooks and a count-down calendar.
If you would like to have a first-person, primary source account of The Most Significant Event in History, make your way to the Seeley G. Mudd Library and sit at the knee of your Music Librarian, Antoinette Powell, to learn how it really was.
Yes, in 1964 $4.50 got you in to see the Beatles.